With more team members comfortable with your website, you can, in turn, make faster updates. This way you see exactly what you’re doing as you’re doing it, eliminating a lot of the fear of hitting “publish.”įeatures and interfaces like these remove the barriers to entry of website creation, enabling and empowering team members of all backgrounds to be more involved with the website if need be. Many CMS platforms have simple visual editors, drag-and-drop functionality, and real-time previews to allow you to see what the finished product will look like as you are creating it. This includes your blog content, navigation, text, images, and design, right up to full website pages. With the right CMS, anyone on your team can easily make changes to your website and publish them without any development knowledge. Gone are the days when you needed to be versed in HTML or other code languages to build and maintain a website or manage content for your business. Here are some of the biggest benefits you can expect from a CMS platform: Code-free maintenance Like your email client or even Facebook profile, your CMS platform is likely something you’ll use every single day, and if you choose the right one, it can make executing a marketing strategy substantially easier for teams of all sizes and skillsets. Many think of a CMS as merely a website builder, but it’s actually so much more than that. What a content management system does for you 8 of the best content management system options and what they offer.įree Assessment: Website Performance Assessment.What to look for in a content management system.What a content management system does for you.With this in mind, in this article, we help guide your deliberation by sharing: While the majority of our clients work on HubSpot’s CMS Hub, there are hundreds of other options to meet a variety of needs and budgets. These are critical tasks, which is why choosing the right CMS to accomplish them is a decision you need to get right.Īt IMPACT, we have spent more than a decade helping thousands of businesses do just that, guiding them to put their inbound marketing strategies into play. That’s where a content management system (CMS) usually comes into play.Ī CMS is a software platform that enables you to create, manage, and easily update your website, including its design, content, graphics, and even code without much technical knowledge. These capabilities shouldn’t be limited to just tech-savvy users and businesses with big budgets and a suite of content marketing tools. You need to be able to regularly publish new content and new web pages to your site - not only show your expertise and build trust with your audience, but also to get found by search engines. In this day and age, having an up-to-date and effective website is essential to your success with inbound marketing.
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